Words, ideas and content. Based in London. Online everywhere.
Multidisciplinary freelancer with 15+ years' experience and a client list that includes everything from chocolate bars to luxury cars. My work spans copywriting, creative, scripting, strategy, asset production, social content planning, and using AI to support ideation and research.
I have a 5-star rating on the freelance platform YunoJuno, with many repeat clients, and was twice shortlisted for Freelancer of the Year. Outside of work, I study acupuncture, make ceramics, and spend time with my cute sidekick Stevie.
EMAIL | LINKEDIN | INSTAGRAM | YUNOJUNO
CLIENTS
GOOGLE ARTS & CULTURE
WISE.COM
ADIDAS
CHAMPION
META
HENDRICKS GIN
NIKE
SHELTER
WONDERBLY
RED BULL
ROLLS-ROYCE
YEO VALLEY
AO.COM
LINDT CHOCOLATE
WARNER BROS
BUPA
AGENCIES
AKQA
YUNO JUNO
IMPERO DESIGN
J W THOMPSON
WORK CLUB
ANALOG FOLK
SOCIAL CHAIN
EXPOSURE
IRIS
HYPERLAUNCH
BLOOD DIGITAL
CRITICAL MASS
GRAVITY THINKING
TESTIMONIALS
Paula is a firecracker of a copywriter. Whip-smart and quick, she has a natural ability to write copy that feels relevant and topical to her audience. She is equally at home writing snappy social posts as she is coming up with creative concepts for campaigns.
-
WONDERBLY
Paula was a pleasure to work with. She brings a strong set of skills to community management, from strategy, to copy writing to engagement. It isn't easy to find someone with the right skill set to manage all aspects of running a brand's social and copy, but Paula quickly ramped up and inspired quick confidence, managing a large brand across many channels.
- AKQA
Working with Paula at IRIS has been a joy. She's a real professional, always willing to get stuck in and make things happen. As well as being well organised and talented in social, she’s a natural copywriter with an impressive ability to flex to different styles. A great all-rounder with a creative edge.
-IRIS
Paula has a great understanding of social media trends and best practices. She has the ability to stay focused under pressure and is a strong copywriter. The best testament to this is the community growth and engagement that can be directly attributed to her efforts.
-EXPOSURE
Paula is a creative person who produces exciting and well-planned ideas for clients. In an industry full of fluff and buzzwords, Paula's ideas stand out, she has the rare ability to combine a workable idea with an exciting concept. Her campaign ideation across the agency's clients was the basis of many successful campaigns.
-IMPERO
Working to connect a global audience to Google’s vast arts and culture archives over a four-year contract. I was responsible for working on social-first concepts, writing copy and scripts, curating artworks, and editing assets for multi-platform distribution. This included high-profile collaborations with institutions such as The Getty, Tate, and NASA, as well as celebrities including Millie Bobby Brown and FKA Twigs.
WEBSITE / INSTAGRAM
Working within an agency team at AKQA to develop a new tone of voice and look for Rolls-Royce to attract a new generation of tastemakers, including high-profile social-first launches for launches for new models including “Dawn” and “Wraith Inspired by Music”. In less than a year, the account had amassed over a million followers and were cited by Instagram in a best practice case study.
WEBSITE / INSTAGRAM
For Champion's global centenary, I managed content planning and copy across a complex ecosystem of social media, celebrity collaborations, shop comms, and a microsite. The campaign was a major success in scale and performance, delivering over 1,000 pieces of content that garnered 470m impressions and 18.8m engagements.
WEBSITE / INSTAGRAM
Campaign copy for Meta’s ‘Good Ideas Deserve to Be Found’ initiative, designed to empower small business owners to reach new audiences. The project involved crafting a comprehensive suite of resources, including a central website, digital toolkits, training guides, and a series of small business case studies.
WEBSITE / INSTAGRAM
Working within an agency team at Exposure, I supported the launch of Red Bull’s premium apparel brand, AlphaTauri. My role spanned copywriting, strategy, and content planning, collaborating closely with the design team to bridge the gap between impactful imagery and brand storytelling.
WEBSITE / INSTAGRAM
Dyson launched the Supersonic hairdryer into a premium market, demanding copy that cut through with confidence. I worked on copy and creative across multiple launch touchpoints, including product films, social media content and the campaign landing page.
WEBSITE / INSTAGRAM
I provided campaign copy and content ideation for Reyka Vodka’s "World’s First Glacier Bar", an ambitious activation built on a remote Icelandic glacier to celebrate the brand’s origins. The campaign spanned a dedicated website and global social channels, driving a 64% increase in share of search and 264 million earned reach.
WEBSITE / INSTAGRAM
Yeo Valley launched a new campaign to inspire its highly engaged audience to participate in a collective challenge to reduce their carbon footprint. I worked on copy and creative for touchpoints throughout the campaign, including video animations, social media copy, Spotify advert scripts and website landing page.
WEBSITE / INSTAGRAM
Tasked with driving sales during Wonderbly’s busiest retail window, I developed a wide range of copy and content for their Black Friday, Christmas, and New Year campaigns. My work spanned the entire customer journey, from social media and email marketing to website content and product descriptions for their award-winning range of personalised books.
WEBSITE / INSTAGRAM
Working within an agency team at Exposure, I helped refresh the Hendrick’s Gin tone of voice and social media strategy, while delivering copy and creative for a major global product launch. The campaign generated 12 million impressions and 13,000 engagements, driving a significant uplift in reach and audience growth across all social channels.
WEBSITE / INSTAGRAM
TOP